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Microsoft X The Verge x BJK
Project type
Microsoft x BJK x The Verge
Date
Sept 2025
Location
NYC
Served x BJK
Microsoft x The Verge x BJK
Creative Strategist
Pre-sale concepting, write-up for social video + 3x branded segments on Served w/ Andy Roddick
Microsoft x Served on The Verge
Branded Segments Write up
What happens when the game goes high-tech? In this audio segment on Served, hosted by the legendary Andy Roddick, we step into the world of the Billie Jean King Cup to explore how Microsoft’s Match Insights App is redefining performance in women’s tennis.
With Andy as our guide, the segment dives into how real-time data is helping players and coaches read the game, shift strategy, and compete at the highest level.
But the story doesn’t stop on the court. Andy helps connect how the same Microsoft technology powering elite athletes is also available to anyone looking to move smarter in their own life.
From the court to the boardroom or just in everyday life: high-performance plays are powered by Microsoft AI.
Creative Strategist
Pre-sale concepting
Tactic ideation + write-up
As the world’s top women’s teams kick off the Billie Jean King Cup Finals, Served brings listeners a courtside look at what’s ahead.
In this special Editorial Spotlight, Andy Roddick breaks down the tournament’s knockout format and key matchups to watch with Microsoft “presented by” messaging.
To extend the conversation beyond the episode, we’ll amplify this segment across Served’s Instagram Reels and YouTube Shorts—bringing tennis fans a timely, high-energy preview wherever they’re tuning in.