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Houx Art-a-Porter
Product Launch
Product launch and brand management: developing product, content strategy and event planning by me.
As brand manager, I directed and strategized all digital content for Houx Art-A-Porter, encompassing comprehensive social media strategies. I spearheaded successful rebranding initiatives, which included overseeing logo and website redesigns, product packaging and establishing a cohesive brand aesthetic. My responsibilities extended to managing diverse marketing campaigns, utilizing channels such as Facebook ads and influencer collaborations to maximize reach and engagement. Additionally, I organized a private launch event that attracted over 100 influential guests, further solidifying the brands' presence in the market and fostering valuable connections within the industry.
