Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Yuka | Creative Strategy
Creative Strategy
Content and Creative Strategy for U.S. Expansion.
Creative Strategy Brainstorm
Yuka is the app that everyone seems to be talking about. With more than 50 million users, Yuka launched to improve our knowledge around nutrition and help empower healthier choices. By scanning a barcode, the independent app gives food and cosmetic products a rating based on everything from their nutritional density to the presence of additives.
The objective was to sharpen the brand voice, embolden their identity, and create more impact. In addition to directly pitching the product, I had the idea to weave in elements of Yuka implemented into daily life. Tapping into the massive Yuka Community in a more personal way took this platform to the next level.
