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NYM x Valentino Beauty | Studio 54
Project type
NYM x Valentino Beauty
Date
Sept 2025
Location
NYC
Creative Strategist
Presale concepting + write-up for experiential custom content
Social IGR
THE 54 FACTOR
A Studio 54 Rendezvous: Tracing Scents of The Past
At Studio 54, entry past the velvet rope was never just about who you knew or how much you had…it was about who you were. You needed something more: an energy, a presence, an unmistakable aura. That’s what we call The 54 Factor.
Through the shared heritage of our brands' defining culture, we celebrated that rare mix of boldness, originality, and unapologetic self-expression found in tastemakers, risk-takers, and the effortlessly fabulous — the same spirit behind the limited-edition Born in Roma: Rendez-Vous.
Through a bold social reel, an immersive timeline, and a scent-forward GRWM led by one of The Cut’s very own tastemakers, we welcomed our audience into a rendezvous of eras: where the legends of Studio 54 meet a new wave of modern icons who carry the same unmistakable essence, committed to keeping the party going.
the Cut x VB
In the OG club Studio 54, we were all fam. From Mr. Valentino famous circus-themed birthday soiree, to New York’s November 1979 issue “Studio 54: The Party’s Over” — our brands have always been on Studio 54’s VIP list.
To celebrate the release of the limited edition Born in Roma: Rendez-Vous fragrance, New York and Valentino Beauty paid homage to Studio 54, not just a legacy establishment that defined culture, but one that led a cultural awakening championing individuality, creative expression, and glamour, creating a lasting impact still fragrant in the world of beauty today.